Welcome to BOA—a business built on creativity, collaboration, and a little bit of friendly competition.

BOA stands for Breck, Owen, and Aiden, the three original founders. Our journey started in the most unexpected but perfect way: living together, dreaming big, and turning those dreams into real things we could sell. Our very first business? Handmade paper books. We wrote, illustrated, and assembled them ourselves, then sold them under the name Aiden’s Mall—because Aiden, at the time, declared himself the boss. (And honestly, we let him… for a while.)

But like all true entrepreneurs, we each had our own vision. Eventually, the business split, and we found ourselves in what we now jokingly call our “business war.” Aiden continued with Aiden’s Mall, while BO (Breck and Owen) launched their own rival venture. We competed fiercely—each team trying to build the better company, sell more, and win the title of the best in the house.

Then came the realization: we were stronger together. After much debate (and probably a few arguments), we came to an agreement—equal ownership for all three of us. That was the deal. Aiden agreed… under one condition: the name of the company had to be ABO (his initials first). We tried it for a bit, but honestly, it didn’t feel right. That’s when we landed on something that just clicked: BOA. It had the perfect ring to it, and more importantly, it truly represented all three of us equally.

After reuniting, we expanded. First, we branched into selling lemonade and hot cocoa. It was a hit at events and with neighbors, and it showed us we had something special—a real team with real hustle.

Then, in 2023, everything leveled up. We were gifted our very first 3D printer, opening the door to a whole new world of possibilities. We started creating unique items, experimenting with designs, and dreaming even bigger. Just one year later, in 2024, we made our first major investment: the Cricut Joy Extra. That purchase changed the game. With it, we began designing and producing custom clothing—and it wasn’t long before people started noticing.

Today, BOA is proud to offer custom-made clothing and creative products designed with care, made with quality, and always crafted with a story behind them. Every shirt, hoodie, or design we make is backed by the energy that started it all: three people with big ideas, strong opinions, and an unbreakable bond.

Whether you're rocking our gear or sipping our cocoa, you’re supporting more than just a brand—you’re supporting a journey. A story of teamwork, creativity, and the kind of business that starts at home but dreams of going everywhere.

Thanks for being part of the BOA story. We’re just getting started.