About Us

Welcome to BOA — a business built on creativity, collaboration, and a little bit of friendly competition.

BOA stands for Breck, Owen, and Aiden, the three original founders. Our journey started in a simple but meaningful way: living together, coming up with ideas, and turning those ideas into real things we could make and sell. Our very first business was handmade paper books. We wrote them, illustrated them, assembled them ourselves, and sold them under the name Aiden’s Mall — because at the time, Aiden declared himself the boss. (And yes, we went along with it… for a bit.)

As time went on, we each developed our own ideas about what the business should be. That led to what we now jokingly call our “business war.” Aiden continued running Aiden’s Mall, while BO (Breck and Owen) started a rival business. We competed hard, each trying to make better products, sell more, and prove whose business was better.

Eventually, we realized something important: we worked better together than apart. After plenty of discussion, we agreed on equal ownership between all three of us. Aiden agreed — with one condition: the company name had to be ABO, putting his initials first. We tried it, but it didn’t quite feel right. That’s when we found the name that finally stuck: BOA. It sounded right, felt right, and represented all three of us equally.

After reuniting, BOA began to grow. We expanded into selling lemonade and hot cocoa, which became popular with neighbors and at events. It showed us that BOA wasn’t just an idea — it was something people actually enjoyed and supported.

In 2023, BOA took a big step forward when we received our first 3D printer, allowing us to start designing and creating new products. In 2024, we made another major move by investing in the Cricut Joy Extra, which opened the door to custom clothing and designs. From there, BOA continued to evolve into what it is today.

On December 23, 2025, we expanded BOA beyond products with the launch of the BOA Podcast, hosted by Breck, Owen, and Aiden. The BOA Podcast is a comedy-interview style show where we talk with different people, including friends and guests, in a fun and casual way. Episodes are short, light-hearted, and focused on conversations, interviews, and experimenting with creative ideas. The podcast gives us another way to share BOA — not just through products, but through our voices and conversations.

Today, BOA creates custom-made clothing, creative products, and original content, all made with care and backed by a real story. Every design, product, and podcast episode reflects what BOA has always been about: creativity, teamwork, and building something together from the ground up.

Whether you’re wearing BOA gear, listening to the BOA Podcast, or supporting what we make, you’re supporting more than a brand — you’re supporting a journey that started at home and keeps growing.

Thanks for being part of the BOA story.

We’re just getting started.